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Socio-Economic Impact of the Coca‑Cola System In Serbia

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Why join Coca‑Cola HBC Serbia and Montenegro?

Life at Coca‑Cola HBC is fast-paced and challenging. Take up the challenge – join us!


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Putting our customers first

We respond to the expectations of our stakeholders to justify their confidence and create common value.


Coca‑Cola Adventure

Welcome to the Coca‑Cola Adventure! Prepare to experience the real stories behind the world’s most famous and most loved beverage brand. To book your visit, fill in the form below and Experience The Coca‑Cola Adventure


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Life at Coca‑Cola HBC Serbia and Montenegro

Producing and delivering quality soft drinks since 1997

The Coca‑Cola system in Serbia, which includes both Coca‑Cola and Coca‑Cola HBC Serbia, has been producing and delivering quality soft drinks in our country since 1997.


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Creating and sharing value

Our business model is at the heart of everything we do – it defines our activities, relationships and what we want to achieve to create value for all our stakeholders in the short, medium and long term.


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Sustainability approach and impact

Sustainability is an indispensable part of the Coca‑Cola HBC culture. Through our business model, we’re building a sustainable business, creating and sharing value for all our stakeholders.


About our business

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Delivering for our stakeholders

Coca‑Cola System in Serbia, which includes companies Coca‑Cola and Coca‑Cola HBC Serbia, is present in our country since 1997.


An office display showing 'Our Growth Story' model

Our vision, strategy and purpose

Coca‑Cola HBC's vision is to be the leading beverage company in every country in which it does business - including Serbia and Montenegro.


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Explore and download our images to use in print and online. (Please note, for non-commercial use only.)