Coca‑Cola HBC Serbia and Montenegro was awarded the special AIESEC accolade for its contribution to corporate and social responsibility (CSR) and to a sustainable future.
As an active member of the Consultative Team of AIESEC’s Responsible young people – a sustainable future project, Coca‑Cola HBC Serbia and Montenegro collaborated with students over the two years to carry out this project.
In 2010, the Responsible young people – a sustainable future project included student workshops and competitions related to CSR projects in March as well as participation at the Start the change! It is up to you! CSR Fair at Nikola Pašića Square in April. The fair aimed to raise awareness among Belgrade residents of the importance of recycling and sustainable development and to support companies and NGOs operating sustainably.
Ideas suggested by the young people were rewarded and will be implemented by Coca‑Cola HBC Serbia and Montenegro and the Electric Corporation of Serbia. At the fair, the company showcased its projects dedicated to sustainable development and to responsible social behaviour: Coca‑Cola Talents, The Days of the Danube and Coca‑Cola Volunteers.