Brands overview

We produce, sell and distribute to customers a range of non-alcoholic drinks including four of the world’s bestselling brands: Coca‑Cola, Coca‑Cola zero, Fanta and Sprite. In Serbia we also provide a broad variety of other sparkling and still drinks and waters.

Sparkling drinks

Sparkling drinks, such as the brands Coca‑Cola, Coca‑Cola zero, Sprite and Fanta and Schweppes, are part of the traditional range of drinks Coca‑Cola HBC Serbia offers. 

Products in the Sparkling category - an important and expanding segment - offer people an enjoyable solution for refreshment, providing an additional source of energy, a unique flavour and the good hydration levels essential for physical and mental well-being.

The ‘sparkle’ in soft drinks is gained through a carbonation method that duplicates the natural processes that produce the same ‘bubbly’ effect in some mineral and spring waters. The method involves the introduction of carbon dioxide (CO2). The CO2 is a harmless, odourless and colourless gas which is present in the atmosphere. The bubbles in non-alcoholic drinks give them a specific tanginess, providing consumers with revitalising taste.   

We seek to offer our consumers a broad range of products to satisfy every need, consumer occasion and taste, which is why our portfolio includes ‘low sugar’ and ‘sugar-free’ products in a growing range of packaging designed to match today’s diverse lifestyles. 

Juice cartons beng stacked in a supermarket

Still drinks

Our still drinks portfolio comprises fruit juices and fruit drinks which provide consumers with vitamins, nutrition and liquid necessary to maintain good levels of hydration. The category also includes ready-to-drink teas, as well as energy drinks which provide people with an extra boost for their hectic lifestyles. 

Coca‑Cola HBC Serbia produces and sells a range of still drinks, including neXt, JOY, Nestea, Pulpy, Monster and Ultra Energy. 

Waters

Water is of critical importance for our health. Coca‑Cola HBC Serbia offers consumers a natural spring water called Rosa. Rosa is a unique bottled water that originates from the highest commercial source in the country, the pristine natural landscape of Vlasina at 1,550m altitude.