Our business model is at the heart of everything we do. It defines the activities in which we engage, the relationships on which we depend and the outputs and outcomes we aim to achieve in order to create value for all our stakeholders – in the short, medium and long term.

Our capital

We carefully manage inputs to our business, focusing on preserving the resources available to us:

We add value by…

optimising our production infrastructure continuously

Closeup of line of Coca-Cola HBC trucks

broadening our distribution while gaining efficiencies through outsourcing


joining forces with our customers for flawless execution

Sharing value

We create value for our stakeholders which, in turn, builds value for our business over time.