Our vision, strategy and purpose

Our vision

OUR VISION IS TO BE THE LEADING 24/7 BEVERAGE PARTNER – GROWING WITH OUR CUSTOMERS BY ENSURING WE HAVE A BEVERAGE FOR EVERY OCCASION AROUND THE CLOCK.

 

OUR GROWTH MINDSET VALUES

At Coca ‑ Cola HBC, we are committed to six core values, as well as behavioral models that support these values​​and determine the way we work each day.

It all starts with our values ​​- they are the DNA of our company and necessary for our future success.

Our corporate values:

  • Winning with customers
  • Nurturing our people
  • Excellence
  • Integrity
  • Learning
  • Performing as one

OUR STRATEGY

To deliver this, we introduced a new strategy in 2019, Growth Story 2025. This is built on five key pillars of growth, underpinned by Growth Mindset Values and guided by ambitious targets.

We are devoted to growing every customer and delighting every consumer 24/7 by nurturing passionate & empowered teams of people while enriching our communities & caring for the environment.