Bambi, one of the leading domestic confectionery producers, has officially become a member of the Coca‑Cola HBC Group. After the announcement of the acquisition and following an approval of regulatory bodies, formal conditions have been established for the largest Serbian confectionery producer to become part of our company.

Bambi, one of the leading domestic confectionery producers, has officially become a member of the Coca‑Cola HBC Group. After the announcement of the acquisition and following an approval of regulatory bodies, formal conditions have been established for the largest Serbian confectionery producer to become part of our company.

 Bambi’s operations have a long tradition of success. Committed to consumers, innovativeness, diverse portfolio of the brands that consumers trust the most, Bambi has been a synonym for quality and success for more than 50 years now. The story about Bambi is best told by its brands, consumer loyalty and numerous awards, with the popular Plazma as integral part of growing up of many generations and by far the most recognisable product in its category in the Serbian market. This strong bond and consumer trust are the foundations for further investments in the company.

 Our aim will be to ensure that the integration of the two businesses is implemented in a way that will be seamless and preserve the competitive advantages of Bambi, while building on the core strengths that Coca‑Cola HBC have in the Serbian and in other relevant European markets.

 The acquisition presents new development opportunities and expansion for Bambi and an opportunity to create value added for the company, buyers and shareholders for Coca‑Cola HBC.

 Our outstanding teams have officially become a family with 2,200 members. Experience and quality, consumer loyalty and a combination of excellent people, know-how and expertise guarantee that the united Coca‑Cola HBC&Bambi team will together reach new success levels!