COCA-COLA HBC SERBIA AND BAMBI REPORT STRONG 2025 SUSTAINABILITY PROGRESS

Belgrade, September 8th – Coca-Cola HBC Serbia and Bambi have presented their 2025 Sustainability Report, highlighting continued progress across the Coca-Cola HBC Group's sustainability priorities. Through local initiatives aligned with the Group's sustainability strategy, both companies contributed to the achievement of Mission 2025 commitments while creating positive impact for customers, partners, employees and local communities.

Bambi has been part of Coca-Cola HBC since 2019. Together, Coca-Cola HBC Serbia and Bambi advance a shared sustainability agenda aligned with Coca-Cola HBC Group's sustainability commitments and priorities.

In 2025, Coca-Cola HBC Serbia and Bambi made progress across several key areas, including reducing direct emissions, improving water efficiency, developing more sustainable packaging solutions, strengthening employee engagement and expanding community support. 

Key highlights include:

Climate

By the end of 2025, Coca-Cola HBC Serbia had reduced its Scope 1 and 2 CO₂ emissions by more than 75% compared to the 2019 baseline, while Bambi achieved almost a 55% reduction over the same period.

In 2025, Coca-Cola HBC Serbia invested €35.2 million in business development, production capacity and operational improvements, supporting continued progress towards a lower-emission value chain.

Water

Responsible water management remains one of the key priorities for Coca-Cola HBC Serbia and Bambi. Between 2007 and 2025, Coca-Cola HBC Serbia reduced water consumption per litre of beverage produced by 55%, while Bambi reduced its total water consumption by almost 49% by the end of 2025 compared to 2019.

Packaging

Through packaging lightweighting initiatives, Coca-Cola HBC Serbia reduced the weight of its one-litre PET bottle from 37g to 32g and optimised packaging materials, reducing CO₂ emissions by an estimated 514 tonnes annually. 

Through the “Zero Waste Factory” project, all three Coca-Cola HBC Serbia plants achieved the goal of zero waste to landfill by the end of last year, while Bambi’s factory in Požarevac, with almost 100% of waste sustainably managed, is also on track to achieve this ambitious target.

Portfolio and consumer choice

Coca-Cola HBC Serbia continued to develop its 24/7 portfolio, responding to different consumer needs and consumption occasions. During the year, 14 new flavours and 43 new packaging formats were launched, with a strong focus on products with less or no sugar. New launches included Coca-Cola Lime, Fanta Grape, Schweppes Purple, Powerade Mountain Blast Zero and Monster Zero Sugar, as well as innovations across the energy, functional and ready-to-drink beverage categories.

People and communities

As part of their continued support for local communities, Coca-Cola HBC Serbia and Bambi contributed more than €200,000, over 225,000 litres of beverages and 42 tonnes of products through donations, sponsorships and community initiatives.

Employee engagement also extended beyond the workplace. More than 260 employees participated in volunteering and mentoring programmes, contributing over 5,400 hours to community initiatives.

Supporting employees and their professional development remained a priority, with 93% of employees stating they are proud to work for Coca-Cola HBC Serbia and Bambi.

Milestone year for Bambi

2025 marked a milestone year for Bambi, with significant investment in production capacity, the successful return of Plazma to the market and the foundations laid for a new phase of growth. The company also recorded a record-low employee turnover rate of around 3%, confirming the company’s commitment to creating a stable and supportive working environment. New 400g and 800g Plazma packs became one of the most successful launches in the category, while by the end of the year Plazma had regained its leading position in the hard biscuit category.

2026 onwards: Mission Refresh – renewed sustainability commitments

From 2026 onwards, the Coca-Cola HBC Group will focus on Mission Refresh, a renewed set of sustainability commitments and measurable targets built on the achievements and learnings of Mission 2025. The next chapter of the Group's sustainability journey focuses on four flagship areas: climate, water, biodiversity and communities, helping drive positive impact where the business can make the greatest difference.

The progress achieved by Coca-Cola HBC Serbia and Bambi in 2025 provides a strong foundation for the future. Both companies will continue building on this momentum through local initiatives that contribute to the Group's renewed sustainability commitments while delivering positive impact for employees, customers, partners and communities.

Governance

The 2025 Sustainability Report has been prepared in accordance with the Global Reporting Initiative (GRI) Standards and the requirements of the United Nations Global Compact relating to the Communication on Progress. This year, Coca-Cola HBC Serbia’s existing reporting system has been further strengthened by an 

independent third-party verification, confirming the accuracy of measurements for selected environmental performance indicators.

The full report is available here: Download (coca-colahellenic.com)

About Coca-Cola HBC

Coca-Cola HBC is a growth-focused consumer packaged goods business and strategic bottling partner of The Coca-Cola Company. We open up moments that refresh us all by creating value for our stakeholders and supporting the socio-economic development of the communities in which we operate. With a vision to be the leading 24/7 beverage partner, we offer drinks for all occasions around the clock and work together with our customers to serve 760 million consumers across a broad geographic footprint of 29 countries. 

Our portfolio is one of the strongest, broadest and most flexible in the beverage industry, with consumer-leading brands across the sparkling, adult sparkling, juice, water, sport, energy, ready-to-drink tea, coffee, and premium spirits categories, with snacks as an additional offering. Our products include Coca-Cola, Coca-Cola Zero Sugar, Fanta, Sprite, Schweppes, Kinley, Costa Coffee, Caffè Vergnano, Valser, FuzeTea, Powerade, Cappy, Monster Energy, Finlandia Vodka, The Macallan, Jack Daniel’s and Plazma. 

We foster an open and inclusive work environment for our more than 33,500 employees and believe that a positive environmental impact is integral to our future growth.  We are among the leaders of the global beverage industry across major sustainability benchmarks, including the Dow Jones Best-in Class Indices, CDP, MSCI ESG, FTSE ESG and ISS ESG.

Coca-Cola HBC is listed on the London Stock Exchange (LSE: CCH) and on Euronext Athens (Euronext Athens: EEE). For more information, please visit https://www.coca-colahellenic.com/.