Drinking appropriate quantities of liquids is essential for our physical and mental well-being

Water makes up, on average, between 60 and 65 percent of our total body weight. Even without taking any exercise, our body loses between 2 and 3 litres of liquid a day. If it isn’t replaced, we can get dehydrated, which may lead to headaches, tiredness, low attention levels and reduced degrees of physical performance.

As hydration is becoming a complex category ranging from basic thirst quenching to indulgent refreshment with flavoured waters, we are expanding our hydration portfolio from plain to augmented water. The ambition is to gain relevance across all our markets and double the pace of our market share growth, capturing profitable revenues and covering most relevant consumer needs and relevant Drinking Moments.

hydration brands