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Current Site: Serbia and Montenegro
Site Selector
Current Site: Serbia and Montenegro
Our premium spirits business is a strategic category in leveraging our 24/7 portfolio, offering solutions for every beverage consumption occasion.
The premium spirits in Coca-Cola HBC help us accelerate the growth of our single-serve non-alcoholic ready-to-drink brands, as we can strengthen our customer relationships and better address important adult consumption occasions through mix activation.
With the addition of premium spirits, Coca-Cola HBC creates a compelling offering for HoReCa customers, offering one-stop-shopping. This provides us with strong cross-selling opportunities for our core beverage portfolio in new, lucrative outlets.
We rely on our strategic relationships and agreements with our premium spirits partners Brown-Forman (Jack Daniels, Finlandia) , Edrington (Famous Grouse, Macallan, Brugal) and Gruppo Campari (Campari, Aperol, Cinzano) .
Coca-Cola HBC is the owner of two local premium spirits brands.
In 2017, CCH acquired MB Impex in Serbia which is the producer of the bitter liqueur Zlatni Pelin and the brandy Zlatna rakia.
Our Premium Spirits Responsible Marketing Policy sets the framework applicable to all our marketing activities relating to premium spirits products the company distributes, including but not limited to selling activities, merchandising, sales and brand advertising, marketing and promotional activities, development and content of brand web sites, electronic communications and digital media, product placements and sponsorships, and labeling and packaging. The Policy applies to all our markets where we distribute premium spirits and is to be strictly adhered to by our employees and third parties engaged in the marketing of premium spirits, in order to reflect Coca-Cola HBC’s high standards, core values and social responsibility commitments.