Our vision is to be the LEADING PARTNER IN 24/7 BEVERAGE CATEGORY.
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Current Site: Serbia and Montenegro
Site Selector
Current Site: Serbia and Montenegro
Our purpose is: OPEN UP MOMENTS THAT REFRESH US ALL.
This means that we believe the real magic happens when things open up. We strive to constantly improve and refresh the way we work within CCHBC to empower our people to deliver excellence all over the world.
Our vision is to be the LEADING PARTNER IN 24/7 BEVERAGE CATEGORY.
OUR STRATEGY
We have developed a strategy in order to achieve our vision – Growth Story 2025. In addition to ambitious business plans and company values, our success strategy is based on five key growth pillars:
Winning the Market
We build unbeatable teams through partnership with our customers, securing excellence in each sales channel for priority consumption opportunities.
Power of Our Unique 24/7 Portfolio
Together with our partner, Coca-Cola Company, we offer the widest portfolio in beverage industry with the goal of satisfying all consumption needs of customers, 24 hours per day, 7 days a week.
Nurturing the Potential of Our People and Teams
We invest in professional improvement of our employees and empowering teams. Utilizing international experience, sharing knowledge, sound organizational culture enables us create conditions for career growth and constant advancement. This is why we are at the top of lists of most desirable employers among the youth for years.
Encourage Growth Through Competitiveness Development and Investments
We transform, invest in innovations and digitalize our business, to prepare for the future.
Empowering Local Communities and Environment Protection
We strive to reaffirm our leadership position among companies caring for communities in which they operate through our initiatives related to preservation of water resources and waste management, as well as empowering the youth in their professional endeavors.
OUR VALUES
CUSTOMER FIRST
WE OVER I
DELIVER SUSTAINABLY
MAKE IT SIMPLE