Premium spirits

Share

PREMIUM SPIRITS ARE AN IMPORTANT PART OF THE COCA-COLA HBC PRODUCT RANGE

Our premium spirits business is a strategic category in leveraging our 24/7 portfolio, offering solutions for every beverage consumption occasion.

The premium spirits in Coca-Cola HBC help us accelerate the growth of our single-serve non-alcoholic ready-to-drink brands, as we can strengthen our customer relationships and better address important adult consumption occasions through mix activation.

We rely on strategic relationships and agreements with partners in the premium alcohol segment such as Brown-Forman (Jack Daniels, Finlandia) and Edrington (Famous Grouse, Macallan, Brugal).

Since 2017, Coca-Cola HBC Serbia has been the owner of a local brand in this category - the bitter liqueur Zlatni Pelin and the brandy Zlatna rakia.


PREMIUM SPIRITS RESPONSIBLE MARKETING POLICY

Our Premium Spirits Responsible Marketing Policy sets the framework applicable to all our marketing activities relating to premium spirits products the company distributes, including but not limited to selling activities, merchandising, sales and brand advertising, marketing and promotional activities, development and content of brand web sites, electronic communications and digital media, product placements and sponsorships, and labeling and packaging. The Policy applies to all our markets where we distribute premium spirits and is to be strictly adhered to by our employees and third parties engaged in the marketing of premium spirits, in order to reflect Coca-Cola HBC’s high standards, core values and social responsibility commitments.


PREMIUM SPIRITS BRANDS