Coffee

Share

COFFEE FURTHER STRENGTHENS THE BREADTH AND FLEXIBILITY OF OUR 24/7 PORTFOLIO WHILE FOR CONSUMERS IT IS A CULTURE, NOT JUST A PRODUCT.

Coffee is undergoing rapid evolution from a functional beverage to one that is enjoyed in multiple ways and formats, with specialized stores and a wide range of home coffee-making devices. Multiple trends are driving premiumization in the coffee category, including origin, ingredients, and processes, as well as new types of coffee and convenience.

As a result, customers have become more educated and demanding. They know more about the origin of coffee, blends, and roasting profiles in relation to the expected taste result, and they require their brand to be sustainable and aware of its environmental impact.

In our portfolio, we have two coffees - the globally renowned British Costa Coffee, as well as the authentic Italian coffee, Caffe Vergnano.