THIS YEAR, COCA-COLA YOUTH EMPOWERED PROVIDED EDUCATION FOR ABOUT 3,000 YOUNG PEOPLE

THIS YEAR, COCA-COLA YOUTH EMPOWERED PROVIDED EDUCATION FOR ABOUT 3,000 YOUNG PEOPLE

Through one of the largest national non-formal education programs, Coca-Cola Youth Empowered, around 3,000 young people in Serbia were empowered with new knowledge this year. More than 10 unique online and live lectures were held, and young people had the opportunity to acquire new knowledge and skills from 10 distinguished lecturers. 

This is the seventh year of implementation by Coca-Cola HBC Serbia of this program intended for young people to successfully start their careers or own businesses. Over 13,000 young people from across Serbia have been empowered through the program. 

"Along with formal education, informal education in the labor market, giving birth to new occupations every year, is gaining in importance. Those just entering the labor market are often expected to have skills and knowledge that can only be acquired through informal education or experience. We have recognized this challenge and have been empowering young people and thus entire communities for as long as seven years. We are proud of 3,000 empowered young people only in the year behind us, but also of numerous partners working with us towards this goal," said Mileva Kuvelja, External Communications Manager at Coca-Cola HBC Serbia

The program was also acknowledged by the prestigious national award for socially responsible business conduct "Đorđe Weifert", awarded to Coca-Cola HBC Serbia this year by the Serbian Chamber of Commerce. 

The Coca-Cola Youth Empowered initiative will continue to be a bridge that connects young talents with an inexhaustible base of knowledge and experience. The plan is to implement the program the next year as well, both in Serbia and in other markets where Coca-Cola HBC operates. You can get updates on the following season on the program's online platform https://coca-colapodrskamladima.com/, where more than 50 hours of educational material are available.