Our business model describes the essence of what we do – how we create value for all our stakeholders from the resources and relationships we use for running our business.
For more than 130 years, Coca-Cola system, comprised of The Coca-Cola company and its bottling partners, successfully serve their consumers through recognizable brands and unique marketing approach. Here is our story in Serbia.
We are a bottling partner of The Coca-Cola Company and part of The Coca-Cola system, the largest non-alcoholic drinks distribution system in the world.