Sustainable operations approach and impact

SUSTAINABLE OPERATIONS APPROACH AND IMPACT

OUR APPROACH


APPROACH TO SUSTAINABLE OPERATIONS 

Concepts of corporate responsibility and sustainability are an inseparable part of culture in Coca-Cola HBC Serbia and Montenegro. 

Our business strategy is founded on basic principles of creating and sharing value with all our stakeholders: customers, consumers, communities, employees, setting the way we run our company, perform activities and develop our relationships. 

In order to respond to the largest challenges in our business, for communities and the planet, we invest in areas we recognized as priorities. We strategically approach these areas, with defined sustainability goals for the entire Coca-Cola HBC Group, we are a part of.

 

MISSION 2025

Our “Mission 2025” is aligned with the Sustainable Development Goals of United Nations. It focuses on six key areas of our value chain: mitigating climate change and related emissions reduction, water and protection of sources, packaging and recycling, sourcing raw materials, nutrition, our team and communities.

 

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NET ZERO BY 2040 

In 2021 Coca-Cola HBC Group announced an important and ambitious goal – reduction of direct emissions with greenhouse effect to an absolute minimum, while partnering with our suppliers to eliminate 90% of our carbon footprint generated by third parties. Where it is not possible to fully eliminate greenhouse effect gas emissions, their effect shall be reduced or fully removed through investments in other climate change protection measures.