Our success story in Serbia started in the sixties. In 1968, long time ago, in Zemun, bottling plant for Coca-Cola beverages was opened, which was one of the first bottling plants in former Yugoslavia. On the very spot that is the location of the current plant, on a single production line, only 30 employees created history. The first Coca-Cola bottles in returnable glass packaging were printed in Cyrillic alphabet and production capacity was 18,000 bottles per hour.
We marked an era. We were the symbol of free mind and new trends in art, culture and music. Just as we won many hearts over with authenticity, quality and constant innovation, we wanted the start of the new millennium to be marked with Coca-Cola.
Owing to the acquisition of Vlasinka d.o.o. from Surdulica in 2005 and Fresh & Co. from Subotica in 2006, our portfolio became richer for a famous natural spring water Rosa and bellowed juices next, Su-voće and Joy. Coca-Cola system invested 3.8 million euros in 2016 in the production facility in Serbia and open the regional Juice Center in Belgrade. As years passed we expanded our product offer, we tried to meet the demand of all customer’s needs and desires, we tried to be unique and unattainable. We courageously entered a new category; in 2019 one of the leading domestic confectionary producers, Bambi company, became part of the Coca-Cola HBC Group.
We refresh and surprise, trying to be a loyal partner and support of the community in which we operate. We empower young people, we take care of the environment, we affirm our employees and always try to help the ones that need us, anytime and anywhere.
We record victories and success, with over 1000 top-level professionals investing effort for our great products to find the way to hearts of millions of customers, every day. For more than half a century…
