Our Vision, Strategy and Purpose

WE ARE CCHBC AND WE ARE PROUDLY LIVING OUR CULTURE

Our purpose is: OPEN UP MOMENTS THAT REFRESH US ALL.

This means that we believe the real magic happens when things open up. We strive to constantly improve and refresh the way we work within CCHBC to empower our people to deliver excellence all over the world. 

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Our vision is to be the LEADING PARTNER IN 24/7 BEVERAGE CATEGORY.

OUR STRATEGY 

We have developed a strategy in order to achieve our vision – Growth Story 2025. In addition to ambitious business plans and company values, our success strategy is based on five key growth pillars:

 

Winning the Market 

We build unbeatable teams through partnership with our customers, securing excellence in each sales channel for priority consumption opportunities. 

 

Power of Our Unique 24/7 Portfolio 

Together with our partner, Coca-Cola Company, we offer the widest portfolio in beverage industry with the goal of satisfying all consumption needs of customers, 24 hours per day, 7 days a week. 

 

Nurturing the Potential of Our People and Teams 

We invest in professional improvement of our employees and empowering teams. Utilizing international experience, sharing knowledge, sound organizational culture enables us create conditions for career growth and constant advancement. This is why we are at the top of lists of most desirable employers among the youth for years. 

 

Encourage Growth Through Competitiveness Development and Investments 

We transform, invest in innovations and digitalize our business, to prepare for the future. 

 

Empowering Local Communities and Environment Protection 

We strive to reaffirm our leadership position among companies caring for communities in which they operate through our initiatives related to preservation of water resources and waste management, as well as empowering the youth in their professional endeavors.

 

OUR VALUES

  • CUSTOMER FIRST 

  • WE OVER I

  • DELIVER SUSTAINABLY 

  • MAKE IT SIMPLE 

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