Our Business Model

OUR BUSINESS MODEL ENABLES US CREATE VALUE FOR ALL OUR STAKEHOLDERS

OUR BUSINESS MODEL DESCRIBES THE ESSENCE OF WHAT WE DO – HOW WE CREATE VALUE FOR ALL OUR STAKEHOLDERS FROM RESOURCES AND RELATIONSHIPS WE UTILIZE TO CONDUCT BUSINESS

OUR IMPACT 

We believe sustainable growth is the only way to create long-term value for all our stakeholders. 

We create social and economic value in communities in which we operate by creating jobs, training workforce, building infrastructure, procurement of raw materials, transfer of technology, paying taxes as well as expanding access to products and services. Additionally, we provide opportunity for growth to our customers, distributors, vendors and suppliers. 

Measuring and managing these contributions through sustainable growth is the key part of our purpose. We prepare studies of social and economic impact on our markets, in order to better understand the scope and volume of value created in our ecosystem.

OUR RESOURCES AND RELATIONSHIPS 

Our People 

Our success lies in the passion, engagement and focus of our talented people. We support their growth, as individuals as well as part of our company. 

Natural Resources 

We use raw materials, including water and energy, in production of our products. We procure them using sustainable practices and we strive for efficient resource utilization.

Social Relationships 

Maintaining trust with stakeholders is key for our business. Our most valuable links are with The Coca-Cola Company, our employees and communities in which we operate, our customers, suppliers, governments and regulators. 

Financial Aspect 

Our operations require efficient allocation of financial capital, provided by shareholders and creditors, as well cash flows from our operations. 

Intellectual Property 

Innovation is rooted in our culture, and our intellectual property includes new packaging, new products and improvements in production, logistics and sales. 

Production 

Our plants and logistics resources enable preparation, packing and delivery of our products, in order to meet the demand of consumers and customers.

HOW DO WE WORK 

Work With Suppliers 

We cooperate with our suppliers to procure high-quality ingredients, sustainably produced raw materials and equipment and services required for beverage production. 

Efficient and Sustainable Beverage Production

Using The Coca-Cola Company concentrate, together with other ingredients, we prepare, pack and deliver products using optimized production infrastructure and logistics network.

Partnership With Customers 

We grow supporting the growth of our customers, using our 24/7 portfolio and focusing on opportunity, while we strive for excellence. 

We Serve Our Customers and Communities 

Our 24/7 product portfolio satisfies different tastes and preferences, and we constantly innovate it to remain relevant. 

WHAT DO WE DO 

We are a strategic bottling partner of the Coca-Cola Company 

We have an exclusive right to bottle and sell The Coca-Cola Company beverages on 29 different markets. Also, we cooperate with other beverage producing companies, such as Monster Energy, Brown-Forman, Edrington, in selling their products on our markets. 

How Does Our Partnership Work

The Coca-Cola Company owns and develops brands, while Coca-Cola HBC is responsible for sales, distribution and sales of these beverages. 

VALUE CREATED FOR STAKEHOLDERS 

For Our Employees 

During 2023, Coca-Cola HBC Serbia has 1,123 employees.

For Our Customers 

We increased the frequency of engagement with our customers, providing best possible support. In Serbia, our sales teams visit more than 37,000 customers. 

For Communities in Which We Operate 

We trained more than 13,000 young people in our program Coca-Cola Youth Empowered. 

Together with Bambi company, in 2023 alone, we invested EUR 416,000 in the development of local communities. 

For Broader Stakeholder Community 

Our business activities generate income for our customers, suppliers and contractors, as well as income for our employees. 

For Our Consumers

We provide high-quality beverages and healthy options, reducing calories per 100 ml of sparkling drinks by 19% (data for Coca-Cola HBC Group) in 2023 compared to 2015.

For Our Suppliers 

More than 80% of procurement budget in 2023 of Coca-Cola HBC Serbia was spent on local suppliers. We cooperate with our suppliers in order to support their sustainable practices and plans for emissions reduction. 

SOCIO-ECONOMIC CONTRIBUTION

• 1,123 employees at Coca-Cola HBC Serbia in 2023.
• 26.7 thousand hours of training for employees in 2023.
• 37,000 customers
• 1 workplace in Coca-Cola system and Bambi = 8 workplaces in the community
• 14,900 - indirect employment in the entire value chain
  
• More than 13,000 - Total number of young people trained through the Coca-Cola youth support program since 2017