Relationship with The Coca-Cola Company

RELATIONSHIP WITH THE COCA-COLA COMPANY

WE BOTTLE AND SELL THE COCA-COLA COMPANY BEVERAGES EXCLUSIVELY ON OUR 29 MARKETS

Also, we are partners with other companies, such as Monster Energy, Edrington, Brown-Forman, in selling their products on our markets.

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HOW DOES OUR PARTNERSHIP WITH THE COCA-COLA COMPANY WORK 

The Coca-Cola Company owns, develops and promotes its brands to end customers. Coca-Cola HBC purchases the concentrate from The Coca-Cola Company and we are responsible for production, distribution and merchandising of beverages. We work together to make sure we have the right portfolio for our markets and secure excellent and efficient execution. 

We share marketing costs and responsibilities; The Coca-Cola Company is dealing with consumer brand marketing, while we take responsibility for trade marketing with our customers.