The Coca-Cola System and Bambi Company Presented Their Socio-Economic Impact Study in Serbia

The Coca-Cola system and Bambi Company generated EUR 633 million in value added to the Serbian economy representing 0.9% of Serbia’s gross domestic product, according to the results of the Study on Socio-Economic Impact of the Coca-Cola system and Bambi Company in 2023. 

The results of this Study, which was presented at this year’s Kopaonik Business Forum during the panel discussion “Why Global Players Are (Still) Domestic Companies”, show that a total of 343 million euros in taxes and contributions were paid across the entire value chain, which makes 1.3% of total tax revenues of the Republic of Serbia. At the same time, out of totally contributed tax, 76 million euros were paid directly by the Coca-Cola system and Bambi Company. 

The Study confirmed that the retail sector traditionally benefits significantly from the business activities of these companies, with value added EUR 166 million generated through it. 

The Study demonstrated that across entire value chain, the companies supported 22,600 jobs representing 0.75% of the total number of employees in Serbia. The Coca-Cola System and Bambi Company directly employ 1,788 people and each job in these companies supports an additional 11 jobs in the broader value chain.

Saša Marković, General Manager of Coca-Cola HBC Serbia and Montenegro, stresses that the Company is strategically strengthening its presence not only in Serbia but also across the entire business unit’s markets, with the goal of ensuring long-term sustainable growth and contributing to the local community through responsible business practices.

According to Gorica Stojković, General Manager for Serbia, Montenegro, and North Macedonia at Coca-Cola, the Study results show that joint action by the private and public sectors shapes the economic reality and brings tangible benefits to the local community and economy.

According to Dragan Stajković, General Manager of Bambi Company, innovations and export played a crucial role in the company results and its contribution to local economy. 

The study was presented during the panel discussion “Why Global Players Are (Still) Local Companies” at the Kopaonik Business Forum, with the participation of company leaders from Coca-Cola, Coca-Cola HBC Serbia, and Bambi, and also attended by Saša Stevanović, State Secretary at the Ministry of Finance of the Republic of Serbia; Marko Čadež, President of the Chamber of Commerce and Industry of Serbia; and Darko Lukić, CEO of the Nelt Group.

This was the sixth in a row Socio-Economic Impact Study of Coca-Cola system in Serbia and the third in which Bambi Company participated that was developed by “Steward Redqueen” consulting company according to the methodology of Nobel laureate, Wassily Leontief.