THE COCA-COLA SYSTEM OPENED THE ROSA HOMOLJE CARBONATED WATER BOTTLING PLANT IN NERESNICA

THE COCA-COLA SYSTEM IN SERBIA OFFICIALLY OPENED A NEW BOTTLING PLANT IN NERESNICA, KUČEVO MUNICIPALITY, WITH WHICH THE COMPANY CONTINUED SIGNIFICANT INVESTMENTS IN THE DOMESTIC ECONOMY. 

The Coca-Cola system in Serbia officially opened a new bottling plant in Neresnica, Kučevo Municipality, with which the company continued significant investments in the domestic economy. The new bottling plant, which was opened in the presence of the President of Serbia Aleksandar Vučić, US Ambassador Christopher Hill, and numerous dignitaries from the political and business world, will produce Rosa Homolje carbonated water. In the first year alone, the value of the investment in the production modernization and equipment is around 5 million euros. In the first phase of the new bottling plant, 50 workers were employed, including employees who worked for the previous employer.

The President of Serbia, Aleksandar Vučić, pointed out that new investments are the best way for people to return to the Homolje region, and that the new bottling plant opening is an opportunity for new jobs and a new future. "Today, we are talking about how important Coca-Cola is to the whole world and what it represents as a brand. For this reason, we want Coca-Cola to enter every region of ours, just as it entered every American household because that means we will be stronger and more significant and that Serbia will progress faster. Coming of Coca-Cola means not only people will have a secure job, but also we will have profit, a market and, above all, secured quality", said the President of Serbia, Aleksandar Vučić, noting that the Coca-Cola System significantly contributes to export potentials of our country. 

The bottling plant in Neresnica is the fourth major acquisition of the Coca-Cola system in the past two decades. Although recognized for the production of carbonated drinks, the company is guided by the vision of being a 24/7 partner to customers and consumers. Over the years, it added Vlasinska Rosa, Next juices, as well as one of the most famous confectionery manufacturers in this region, Bambi, to its portfolio. 

"We are extremely proud of the new member of our portfolio, Rosa Homolje carbonated water, originating from high-quality calcium-rich sources over 20,000 years old. With strong brand positioning, we want to reach consumers with a message about the impressive quality that characterizes our new product," said Luca Santandrea, General Manager of the Coca-Cola Company for the markets of Serbia, Montenegro and North Macedonia. 

"Coca-Cola, the symbol of the USA, opened its first bottling plant in Serbia in 1968, in which it has continuously invested ever since. I am very proud to say that the Coca-Cola System, just like all US companies, is a great partner of the local community. We are talking about companies that create jobs and new values, while operating according to the highest environmental standards", said Christopher Hill, US Ambassador to Serbia. 

About the new product, Rosa Homolje carbonated water: 

The new Rosa Homolje carbonated water, high in quality and rich in calcium, has an excellent mineral composition. It comes from a depth of about 280 meters, straight from the heart of the Homolje Mountains. It is available in 0.5l and 1.5l PET packaging, and soon it will be available in glass packaging to consumers in hospitality establishments.