The Coca-Cola HBC Serbia 24/7 Experience Center was opened last year as a unique zone for acquiring sophisticated knowledge and skills of HoReCa experts and a space that offers an opportunity to exchange and implement innovative ideas. The Experience Center is also a space where the company organizes events and meetings with partners, who can enjoy a diverse product portfolio, premium cocktails, shakes, and coffee specialties. It is located in Belgrade Office Park, at 14 Đorđa Stanojevića Street in Belgrade.