Coca-Cola HBC has been successfully operating in the Serbian market for more than a quarter of a century, with a strong commitment to corporate sustainability. In the past 15 years, Coca-Cola HBC Serbia has reduced water and energy consumption by about 54% and 59% per liter of produced beverage, respectively. The company has been continuously reducing CO2 emissions through the use of renewable energy, switching to a more sustainable fleet, more energy-efficient refrigeration systems, but also extensive innovation in production. In 2022, Coca-Cola HBC Serbia donated around 200,000 liters of its products, and together with Bambi, as part of the Coca-Cola HBC family, invested 340,000 euros in the development of local communities in Serbia.