Coca-Cola HBC Serbia and Bambi presented Sustainability Report for 2023.

Coca-Cola HBC Serbia and Bambi have presented their Sustainability Report for 2023. This is the eleventh report for Coca-Cola HBC Serbia and the fourth that includes data from Bambi, carrying the message ‘Sustainability – the strength that drives shared change’. The report highlights how a focus on customers and consumers, innovation, digitalization, employees, and environmental protection contributes to creating long-term value. Significant investments were also announced to further integrate sustainability into processes.

With a market share of 44% in the non-alcoholic beverages category and 48% in the biscuits category, Coca-Cola HBC Serbia and Bambi continued to respond to changes in consumer lifestyles. The portfolio was strengthened with the introduction of new low-sugar or no-sugar products, as well as gluten-free biscuits. In the coffee and alcoholic beverages categories, Coca-Cola HBC Serbia introduced as many as 40 new products, while Bambi launched very successful brand collaborations with Dr. Oetker, Frikom, and McDonald’s. As the most significant achievement in this segment, both companies highlight uncompromised quality, as there were no recalls or withdrawals from the market in 2023.

Recognizing that digitalization is a key growth driver, these two company invested EUR 8.2 million in this area over the past year and a half, simplifying processes, dedicating more time to customers, and reducing emissions.

Employees of these two companies underwent over 31,000 hours of training in 2023. Special attention was paid to empowering women, with women holding 42.5% of managerial positions in Coca-Cola HBC Serbia and 37% in Bambi.

The report also showcases the companies’ progress toward the set Sustainability goals and achieving net-zero CO2 emissions. Over the last 17 years, Coca-Cola HBC Serbia has reduced water usage by 54.4% and energy consumption by 58%. In the past decade, Bambi reduced water usage by 42%. Both companies recycle 99% of waste from production and offices, aiming for zero landfill waste.

Both companies source all their electricity from renewable sources. Solar collectors were installed at the Vlasinka bottling plant, while Bambi is installing solar panels for electricity production.

Alongside investing in these initiatives, Coca-Cola HBC Serbia and Bambi remain reliable partners to the local community.

Major investments to further integrate sustainability into processes were also announced at the report presentation. Coca-Cola HBC Serbia plans to build an automatic warehouse worth EUR 33 million, bringing innovative logistics standards. Bambi plans to invest over EUR 12 million in expanding production capacities through infrastructure, adoption of new technologies, process automation and digitalization, as well as opening new production lines.

The Corporate Sustainability Report complies with the requirements of the most prevalent global methodology – the Global Reporting Initiative (GRI) and meets the high requirements of the United Nations Global Compact Communication on Progress. 

You can access the report here: Download (coca-colahellenic.com)