At the Faculty of Economics in Podgorica, on 25 April 2025, Velimir Radojević, General Manager of Coca-Cola HBC Montenegro, took part in the panel “Green Identity – The Future of Brands in the Age of Sustainability”, held within the Brand Day: Smart Brands event. He emphasized that sustainability is embedded in every business decision, guided by measurable actions and long-term benefits for society. Radojević highlighted initiatives such as tethered caps, KeelClip cardboard packaging, and the “Catch a Clean Wave” project, along with broader efforts that support the community and Montenegro’s economy.
