ROSA AND THE MINISTRY OF HEALTH SIGN AGREEMENT TO SUPPORT PEDIATRIC CLINICS ACROSS SERBIA

The Rosa brand and the Ministry of Health of the Republic of Serbia are launching a new phase of long-term cooperation aimed at providing additional support to parenthood and improving the conditions of children’s treatment. At the center of the partnership is the multi-year program “5 Years for 5 Pediatric Clinics,” which represents a continuation of the fifteen-year commitment of the Rosa brand to the most important moments in the life of every family.

During the first year of the initiative, support is directed toward the University Children’s Clinic Tiršova, one of the most significant healthcare institutions for the treatment of children in Serbia. Within the campaign “Children Change the World,” Rosa will allocate 1 dinar from every 1.5-liter bottle sold during this year and in that way participate in the already initiated improvement of treatment conditions, the procurement of medical equipment, and the creation of additional spaces intended for supporting parents.

The partnership has been formalized by signing a cooperation protocol, thereby officially marking the beginning of the program “5 Years for 5 Pediatric Clinics” and further confirming the shared long-term commitment to improving care for the youngest.

This initiative is a natural continuation of the long-standing cooperation between The Coca-Cola Company, the Rosa brand, and the healthcare system of Serbia. For 15 years, the Rosa brand has actively contributed to the development of programs that empower parents and improve care for the youngest, from support to human milk banks and educational programs, to continuous cooperation with healthcare institutions and professionals. During that period, the Rosa brand has become a reliable partner to families and institutions that take care of children’s health, and the long-term cooperation with the Ministry of Health of the Republic of Serbia represents one of the key pillars of this shared commitment to supporting parenthood and quality treatment conditions for the youngest.

The campaign carries a strong but simple message: children change everything by their arrival. They change the family, they change the community, they change the way we think about the future. That is precisely why everyone can become part of this change. By purchasing Rosa water in a 1.5-liter bottle, consumers directly contribute to supporting the University Children’s Clinic Tiršova and participate in creating better conditions for treatment and care of the youngest. The campaign “Children Change the World” has also been supported, as the face of the initiative, by actress Sloboda Mićalović.

“Parenthood changes everything — the way we look at the world, our priorities, our fears, and our dreams. That is why I believe that support to parents and healthcare institutions is of invaluable importance for every society. Rosa has been showing for 15 years that it understands how important that journey is, and I am proud that I can be part of a campaign that continues to provide support to new generations and their families,” said Sloboda Mićalović.