Test Your Physical Fitness through the “Your Move. Your Strength.” Activation

Test Your Physical Fitness through the “Your Move. Your Strength.” Activation

Companies Coca-Cola HBC Serbia and IDEA Marketi are once again organizing the interactive activation “Your Move. Your Strength.”, which will be available to visitors in a dedicated promotional corner within the IDEA London retail store.

During the activation period, from April 4 to April 8, between 10:00 a.m. and 4:00 p.m., visitors to the IDEA London store at 28 Kralja Milana Street will have the opportunity to assess their physical fitness level relative to their age through a series of simple tests. The setup is designed as a functional mini workout zone, where participants can try out basic strength and endurance exercises.

In addition, visitors will be able to learn more about the importance of an active lifestyle, test their knowledge of healthy habits, and measure key body composition parameters using a BMI scale—including body mass index, body fat percentage, muscle and bone mass, hydration levels, and other relevant indicators.

The activation is being implemented in collaboration with Stefan Nevistić, a professor of sport and physical education, and Matija Novković, a physical training and exercise specialist, who will provide on-site expert support, conduct assessments, and offer personalized recommendations for improving physical fitness.

Our partnership with IDEA Marketi has enabled us to establish this activation as a recurring initiative, which previously generated significant interest among visitors. Customer partnerships are of particular importance to us, as they allow us to build long-term relationships based on shared values and a common commitment to promoting healthier choices and enhancing the everyday quality of life of our consumers.

Zvezdana Vuletić Community Partnerships Manager at Coca-Cola HBC Serbia

The “Your Move. Your Strength.” activation represents a continuation of ongoing efforts by Coca-Cola HBC Serbia and IDEA Marketi aimed at promoting an active and healthy lifestyle.

The Coca-Cola system in Serbia actively contributes to the development of sports through partnerships with relevant institutions and events. At the end of 2025, it became a gold partner of the Belgrade Arena and supports the Belgrade Marathon as a title sponsor through the Powerade brand.