At a time when the labor market is undergoing rapid transformation, companies are placing increasing focus on developing new generations of talent. For large international systems, this means engaging with young people much earlier—already during their studies—through internship programs, educational initiatives, and projects that enable them to gain real business experience.
In an interview for NIN magazine, Jovana Ivanović, People & Culture Director, speaks about the development of young professionals, the importance of connecting business and academia, and initiatives that open the door to first professional opportunities.
Coca-Cola HBC Serbia has been developing youth-focused programs for years. From the perspective of a large international company, what does a talent investment strategy look like?