WE RELY ON LOCAL SUPPLIERS, EMPOWER CUSTOMERS, INVEST IN LOCAL WORKFORCE

360 MILLION EUROS OF ADDITIONAL VALUE GENERATED BY THE OPERATIONS OF THE COCA-COLA SYSTEM AND BAMBI COMPANY

The Coca-Cola system and Bambi company generated 360 million euros of additional value to the national economy in 2021, representing 0.7% of Serbia's Gross Domestic Product (GDP).

Their contribution to the labor market is also remarkable - through direct employment and the connected value chain, the companies support a total of 14,900 jobs, accounting for 0.5% of all jobs in Serbia. This means that each job in this business system generates an additional eight jobs in other economic sectors, as shown by the results of the Social and Economic Impact Study of the Coca-Cola system and Bambi company in 2021.

Panel Snaga partnerstva u izazovnim vremenima-min Panel Snaga partnerstva u izazovnim vremenima-min
Tomislav Momirovic, Ministar unutrasnje i spoljne trgovine u Vladi RS-mi...

Despite the crisis caused by the war in Eastern Europe and the disruption of global supply chains, macroeconomic data for Serbia are better than expected - we have GDP growth and a record level of foreign direct investment, which will exceed four billion euros this year, the strongest indicator that investors believe in Serbia. Coca-Cola system and Bambi are companies that add value to the Serbian economy, support the professional development of young people, represent partners to local communities, and provide strong employment support, directly employing more than 1,600 and indirectly around 15,000 domestic workers. Serbia is an absolute leader in the region when it comes to attracting foreign direct investment. This is confirmation that investors are not giving up on investing in Serbia; on the contrary, these are new investments in our country, not only through the arrival of new companies but also through the expansion of companies already operating here. This is an exceptional piece of information, and we can be completely satisfied

Tomislav Momirović MINISTER OF INTERNAL AND EXTERNAL TRADE IN THE GOVERNMENT OF THE REPUBLIC OF SERBIA

In a year when the economy was recovering from a strong crisis, Coca-Cola system demonstrated resilience and strength in supporting the local economy. As presented by the General Manager of Coca-Cola HBC Serbia and Montenegro, Svetoslav Atanasov, the General Manager of Bambi, Dragan Stajković, and the General Manager of Coca-Cola for the markets of Serbia, Montenegro, and North Macedonia, Luca Santanadrea, a total of 55 million euros in direct tax revenues was paid into the budget of Serbia. An additional 144 million euros in taxes were supported throughout the entire value chain, amounting to 1% of the country's total tax revenue.

Nikos Kalaitzidakis, regionalni direktor CCHBC-min

We are proud of the results achieved by the entire Coca-Cola system and Bambi company in the challenging year of 2021, contributing to the national GDP by as much as 0.7%. For every euro that consumers spent on Coca-Cola and Bambi products produced in Serbia, 70 euro cents remained in the domestic economy, demonstrating the strong local character of our companies. We rely on local suppliers, empower customers, and invest in the local workforce

Nikos Kalaitzidakis REGIONAL DIRECTOR AT COCA-COLA HBC GROUP

In 2021 alone, these companies invested around 785 thousand euros in the development of local communities through socially responsible initiatives.