POWERADE AND ROSA WATER ON A MISSION TO REFRESH RUNNERS

BELGRADE MARATHON EMPOWERED BY PARTNERSHIP WITH COCA-COLA SYSTEM

THE BELGRADE MARATHON HAS GAINED A NEW PARTNER – COCA-COLA SYSTEM IN SERBIA, THROUGH THE BRANDS POWERADE AND ROSA WATER, WILL SUPPORT THE LARGEST DOMESTIC SPORTS EVENT.

The partnership is set for a period of three years, and representatives of the Belgrade Marathon and Coca-Cola System have today signed a Collaboration Manifesto, as a symbol of shared commitment to creating positive changes in our community and a better and healthier world through sports.

Darko Habuš, Director of the Belgrade Marathon, said at the press conference that this three-year partnership builds on the rich history of the Coca-Cola system and the Belgrade Marathon in supporting sports.

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We are proud to have brands like Powerade and ROSA standing alongside the Belgrade Marathon. I thank the representatives of Coca-Cola System in Serbia for recognizing the quality of the Belgrade Marathon's organization, as well as the shared values we stand for. This partnership will help us grow as an event and also work together to raise awareness among young people about the importance of physical activity for improving health and well-being.

DARKO HABUŠ DIRECTOR OF THE BELGRADE MARATHON
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Running is an activity that requires good hydration and energy distribution, and I am proud that our portfolio includes two brands with the same mission. POWERADE® is an isotonic sports drink with vitamin B6 and electrolytes, which helps runners maintain optimal hydration and energy throughout the race. That's why it is recognized as the official partner of European marathons in Vienna, Valencia, Rome, Palermo, and Athens, and now also in Belgrade. On the other hand, ROSA has been supporting the Olympic Committee of Serbia for years precisely because of the importance of athlete hydration.

GORICA STOJKOVIĆ GENERAL MANAGER FOR SERBIA, MONTENEGRO, AND NORTH MACEDONIA AT THE COCA-COLA COMPANY
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This partnership reflects our shared commitment to promote a healthy lifestyle, resilience, and dedication to success, as well as to create positive changes in our community through sports.

SVETOSLAV ATANASOV GENERAL MANAGER OF COCA-COLA HBC SERBIA AND MONTENEGRO

Svetoslav Atanasov wished success to all the runners, including about 30 employees of the company, saying: "Victory is not just about crossing the finish line first. Victory is in surpassing your own expectations and inspiring others to do the same."

As part of the partnership, together with the company Sekopak, waste collection will be organized for the first time on a part of the marathon route, collecting packaging waste generated during the race. This is a pilot project aimed at raising awareness about proper disposal of packaging waste and leaving the area where the Belgrade Marathon is held cleaner.

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